Dental business cards do speak volumes about professional credibility. A business card‘s design is crucial as it is the vehicle that establishes that first impression that will be imprinted on a client’s mind. It’s important to consider the design of professional business card in order to gain a customer’s trust. When designing business cards, these factors below can be considered.
o Size-a business card comes in a standard size of 2×3.5 inches but they can be customized to be half sizes bigger or smaller. Consider that a standard size can fit a standard card holder or wallet. Sizes too small may become indistinguishable and hard to find while larger sizes may be difficult to bring because they tend to stick out in a wallet or holder.
o Shape-Decide on whether to make an impression by varying the shape of the business card. Research on industry standards and decide how to set the design to stand out above the rest. Online printing services today provide high-quality but affordable custom business card prints with die-cut shapes. Die-cut shaped cards are ideal in order to stand out from a stack of cards. Cards with die-cut corners are also easy to pull out.
o Color-Standard colors usually include shades of white and grey although again, it is up to the impression or service to be marketed. Dental business cards often come in clean, simple colors. Children’s dentists can print with more attractive colors to appear less intimidating for both parents and the children themselves.
o Paper-Paper choice can make a distinction in design. Textured paper makes the cards easily identifiable by feel. The texture can also add a refined look to the card, instead of using various colors or changing the shape. Online printers offer free delivery of sample paper kits for customer approval before printing.
o Design -Again, dentists can use business cards to project their image and business. Business car design can vary per practice. Some dentists opt for more serious, streamlined designs particularly if they specialize in surgery. Some have child-friendly designs when they practice children’s orthodontics. Others prefer to add images such as a tooth or a happy face. Online printers today make it convenient to print personalized, custom-designed business cards. Customers can easily upload their preferred designs on a website for free digital proofing. Customers can also choose from expertly-designed business card templates.