Marketing on the Internet
Whether you have a day spa or any other type of business, one of the main concerns is how to get customers. That’s where knowing how and where to advertise a business comes in. The internet is full of opportunities to advertise a business.
1. Article marketing
Article marketing is one of the best ways to cheaply advertise. How article marketing works is that articles are written using reasearched keword phrases that describe one of your services or products. Those articles are then submitted to article directories on the internet like Ezine, Digg, Hubspot and many others. Members of these sites, and there are thousands of members, search through posted articles to find out how to do just about anything and also what products will help solve their problems. If your articles are in the search results they are likely to read them. They will find out about your business.
2. Social Networking
Social networks like Facebook and Twitter allow you to get new potential customers rather quickly. Facebook and Twitter marketing starts with creating a personal (not business) account. You will then complete your profile, since that’s the way people are going to determine if they want to follow you or not. With both Facebook and Twitter, you are able to make your profile how you want. In your profile, include your logo or your photograph in the background to make it more personable. This will help people to want to follow you because they trust you and you’ve got helpful things to say. Your profile should also include a brief bio that describes you and also what you do.
To maximize your success with both Facebook and Twitter marketing is to use the search feature to locate customers who are interested in what you’re selling. You should always start by posting messages to the group that are helpful tips and not just promoting a product/service. This is an instant turn off if you immediately start posting what services or products you offer. A person may tweet that they want to learn more about chemical peels, for instance. As a spa owner, you will have no trouble answering this person’s questions. Once again, do not start telling them that they can get a peel at your spa…just give them general information about the different types of peels available. Once they respond send them a “friend request” in Facebook or if in Twitter, you should work on both of you following each other.
Then simply contact the person and introduce yourself. Keep in mind that this first direct message shouldn’t include anything about the solution, but it may talk about the problem in general. You may want to hold off for a message or two to pass between the two of you before you bring up what you’re offering. When you present your product this way, they’re more likely be dying to know more about it. You will not only sell more but you’ll get more converts, too.
3. AdWords
Google AdWords PPC (Pay-Per-Click) advertising is a very effective campaign to use. With AdWords, you would create a small ad using the keywords that target your market. When a keyword you used for the ad is searched for using Google, your ad may show up at the top and possibly along the right side of the results page.
It is essential to use the proper keywords in your advertisement to get maximum exposure within Google search results. To end up at your website all someone has to do is click on your ad when they are using the search engine. You only pay Google for each click when someone clicks on your ad. It is recommended to find a company to help you with creating the best PPC ad that will get the most clicks at the cheapest rate.
4. Google Places
Millions of people use Google every day to find places in the real world. Google Places helps people make more informed decisions about where to go, from restaurants and hotels to day spas and hair salons, for example. Google Places businesses are on the first page of results after people type in the keyword to find the product or service wanted. This is a powerful in that 93% of people only look at the first page of Google results for any given keyword searched. The business listings that show up are from businesses that have claimed their Google Places listing. Four million businesses have already claimed their Google Places listing, which enables them to provide their business information to include hours of operation, photos, videos, coupons, product offerings and more.
Since most people go to the internet first to research a product or service, it is necessary that all businesses have a website and advertise using the internet. Using the techniques above will help your business to grow and become more profitable.
Denise Osborne is an internet advertising professional. For further help on how to get your spa marketing plan up and running, please visit Advertise A Business, an internet marketing company.